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Latest Industry News - August 2021

Updated: Oct 14, 2021




IMA Honors Barb Hendrickson with Karen Renk Award

August 11, 2021


The Incentive Marketing Association (IMA) honored Barb Hendrickson, CPIM, president, Visible Communication LLC, with the Karen Renk Award during the IMA Summit Awards ceremony last night at the IMA Summit. The prestigious award was established in 2014 to honor Renk, who served as the IMA Executive Director for its first 14 years. Read more


IMA Honors Barb Hendrickson with Karen Renk Award, Incentive Marketing Association. https://www.incentivemarketing.org/IMA/News/IMA_NewsPress_Releases/2021/Awards/IMA-Honors-Barb-Hendrickson-with-Karen-Renk-Award.aspx (last visited, October 14, 2021)




Academic Research in Action: Social Exchange Theory

August 10, 2021


Social Exchange Theory (SET) evolved in the 1950s from early 20th century behaviorism and reinforcement theory – the notion that people act in response to positive stimuli or to avoid negative stimuli. SET extends positive and negative stimuli to include social recognition (good and bad). It suggests that people will stay in relationships or with organizations if they believe the benefits (recognition and rewards) of doing so exceed the costs. Read more


State and Regional Sales Report, Forbes. https://theirf.org/research/academic-research-in-action-social-exchange-theory/3149/ (last visited, October 14, 2021)




Corporate Gifts Remain Popular Rewards

August 9, 2021


While the pandemic has curtailed incentive travel, it has had an opposite effect on gift rewards, according to the Incentive Research Foundation. The use of gifts as a motivational reward skyrocketed by 68 percent in 2020, the organization reported. Read more


Corporate Gifts Remain Popular Rewards, Northstar Meetings Group. https://www.northstarmeetingsgroup.com/Incentive/Corporate-Gifts/incentive-gift-survey-2021-2147084317 (last visited, October 14, 2021)




Hotel Industry Faces Long and Uneven Recovery, According to New AHLA Report

August 3, 2021


While leisure travel is starting to make a comeback, the U.S. hotel industry’s road to recovery from the pandemic is forecasted to be a prolonged and uneven one, with urban markets disproportionately impacted, according to a new report and state-by-state job loss breakdown released last month by the American Hotel & Lodging Association. Read more


Hotel Industry Faces Long and Uneven Recovery, According to New AHLA Reports, Corporate Event News. https://www.corporateeventnews.com/news/hotel-industry-faces-long-and-uneven-recovery-according-new-ahla-report (last visited, October 13, 2021)




Preferred Hotels & Resorts Announces Next Phase of WHERE NEXT? Global Campaign with Launch of Hotel Buyouts Experiences

July 21, 2021


To meet the growing demand for private and secluded getaways, Preferred Hotels & Resorts, the world’s largest independent brand, has announced the launch of WHERE NEXT? Buyouts – the second phase of its global WHERE NEXT? campaign. Read more


Preferred Hotels & Resorts Announces Next Phase of WHERE NEXT? Global Campaign with Launch of Hotel Buyout Experiences, Preferred Hotels. https://preferredhotels.com/bulletin/preferred-hotels-resorts-announces-next-phase-where-next-global-campaign-launch-hotel (last visited, October 13, 2021)




State & Regional Sales Report

June 4, 2021


ASI Media’s annual State and Regional Sales Report typically takes the long view. But like with everything else, the pandemic has changed things. While the future still matters, at this moment distributors are concerned with the right here and now. Which states are opening up? What events are returning? Which markets are ready to buy? Read more


State & Regional Sales Reports, ASI Media. https://www.asicentral.com/news/web-exclusive/june-2021/state-regional-sales-report/ (last visited, October 14, 2021)


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